SEO isn’t just about content and links. The technical side is just as important and often overlooked because it can be trickier to understand if you’re not an expert.
In fact, with SEO, your first priority should always be to get the fundamentals right so that you make it as easy as possible for search engines to discover, understand and rank the pages on your website.
In an ideal world, search engines would be able to access and understand everything on the web. However, this isn’t the case and there are correct and incorrect ways of building websites and creating content that impacts how a website is crawled, indexed and ranked by search engines. Remember, website crawlers are robots, so you need to talk to them in their own language, just as you would write copy on your website that potential customers can understand.
Small technical changes can often produce big results. We assess how crawlable your site is, fix any technical roadblocks that could be hindering the performance and finely tune other technical elements like improving site speed, introduce structured data and implement a well-organised website structure with easy-to-understand URLs.