Seriously – working in SEO can mean you always have a lot of new things to think about. Suddenly you have a fast-paced industry whose growth and development you want to continuously monitor.
You want to read the latest insights from across the web and social media, make the most of the ever-expanding SEO tools available, as well as new developments and updates to the tools you are already paying for, and maybe even get some advice on how to deal with Google update-related traffic fluctuations (and yes, especially when the end results don’t appear to reflect their advice).
Oh, then there’s the whole thing about actually working on your website, from coming up with a compelling content strategy that is also successful to continually striving to improve site speed and user experience and solving technical problems as soon as they occur. As we said, that’s a lot to think about.
If like us, you do SEO in London, there are thankfully conferences across the city for just about every SEO-related need you might have. Here we’ve listed our favourite recommendations:
1. The best conference for women: Women in Tech SEO Festival
£100 for a standard ticket
Taking place on International Women’s Day at The Barbican Centre, Women in Tech SEO Festival is where women in SEO get to hear invaluable tips from a carefully crafted lineup of female SEO professionals featuring some of the most experienced SEOs across the industry.
When? Women in Tech SEO typically takes place around International Women’s Day on 8th March. However, this year the conference is going virtual on the 15th-17th March.
The Women In Tech SEO Festival was excellent. There was a high quality lineup of speakers, packed with information and advice I haven’t heard before. Value for money was unbeatable. Massively proud of @areej_abuali for setting this up, already keen for the next one. #WTSFest #SEO pic.twitter.com/spqme2M6uw
— Serena Pearson (@exceldaddy) March 10, 2020
2. The best conference for diversity of search marketing topics: SMX London
SMX London is a two day, multi-track conference curated by the editors of leading search marketing news, Search Engine Land, usually taking place at etc.venues in Bishopsgate. The conference covers almost every topic imaginable in search, such as SEO, SEM/paid advertising, social and analytics, with talks designed to be accessible to both newbies and veterans, so all will be able to take away practical and actionable tips from their sessions.
When? SMX London typically takes place midweek in May. The next event is taking place on 18-19th May 2021.
3. The best conference for outreach: Outreach Conference
£359 for a standard ticket
Uniquely dedicated entirely to outreach, digital and online PR, Outreach Conference is a single track, one day event with sessions on everything from mindset and creativity to innovative outreach strategies and successful case studies. Here you’ll learn actionable advice from top industry professionals to take away and use to build your own backlink profile and gain coverage from well-known websites and publications.
When? Outreach Conference will take place on June 11th 2021 at the Congress Centre.
When LinkLove died, I was sad at the thought of losing the one conference dedicated to link building.
I’m honoured to be invited to join this year’s panel ? https://t.co/oTjL618py6
— Gisele Navarro (@ichbinGisele) January 22, 2020
4. The best conference to meet well-known international SEO superstars: SearchLove
£979.00 for a standard ticket
If you’re looking for inspiration, SearchLove is the perfect answer. This two day, single track conference at The Brewery in Moorgate is not only thoughtfully planned out to cover all crucial aspects of SEO from broad strategy to cutting-edge tools and techniques, it’s also comfortable and provides multiple networking opportunities, including plenty of breaks where you can network over delicious meals and snacks, not to mention their SearchLove party and industry drinks.
Previous speakers include Rand Fishkin, Aleyda Solis, Will Reynolds, Amelia Showalter, Nathalie Nahai, Mike King, Larry Kim, Justin Briggs and Will Critchlow.
When? SearchLove London typically takes place on a Monday and Tuesday at the start of September. As the event last year was postponed, Brainlabs (recently acquired Distilled and their conference Searchlove) has teamed up with HeroCon to organise a virtual summit on 3rd-4th March 2021.
5. The best conference for catching up with familiar faces: Digital Elite Day
£295 for a ticket
Digital Elite Day offers two interchangeable tracks: Search Elite for SEOs and Conversion Elite for CROs. The events are designed to bring in-house and agency practitioners together to learn and share knowledge. Previous events have included popular speakers like Stacey McNaught, Craig Sullivan and Kevin Gibbons.
When? 2021’s conference is TBC but typically happens at the end of September at the British Museum.
Digital Elite Day – London 6 June 2019
“The whole day – right from the venue, to the speakers, the attendees, right down to the content of the talks was something above and beyond that you see at other conferences.” @NedPoulter – Pole Star Digitalhttps://t.co/XbwNVI7uld pic.twitter.com/v8QrVwieBc
— David Sayce (@dsayce) May 31, 2019
6. The best conference unlike other conferences: MeasureCamp
MeasureCamp is a multiple track conference at etc.venues in Victoria aimed at analytics professionals. Here, those attending get to influence the creation of the day’s agenda. Anybody can put forward a topic, and room size is allocated based on that subject’s popularity. With Measurecamp, it’s very likely that you’ll discover useful tips from somebody that doesn’t typically do the conference circuit for something a little bit different.
When? TBC, typically in September.
7. The best conference for inspiration: Festival of Marketing
£995-£1,245 (+VAT) for a festival pass
The Festival of Marketing is a huge two day experience dedicated to brand marketers and designed to bring together inspiration and practical application. This global event held at Wapping’s Tobacco Dock is host to around 100 exhibitors, tons of insightful speakers and expert headliners all providing their own ideas and solutions to a large range of marketing topics.
When? Festival of Marketing typically takes place in October at Tobacco Dock.
8. The best conference to learn the industry’s secrets and strategies: UnGagged London
Tickets on sale soon (price TBC)
Discover SEO’s exclusive tactics, strategies and insights from leading experts at UnGagged London before it becomes common knowledge at this two day SEO and digital marketing conference for intermediate to advanced practitioners. Thanks to the sessions being unrecorded and uncensored, experts are happy to reveal secrets that aren’t shared anywhere else on an extensive selection of topics including SEO, content marketing, link building, social, reputation management and CRO.
When? UnGagged London typically takes place in November at at etc.venues County Hall. 2020’s event was postponed to 2021, date TBC.
9. The best conference for innovative strategies: The Disruptive Marketing Summit
£149 for a Super Early Bird ticket
The Disruptive Marketing Summit is a one day event designed to move away from traditional marketing methods and encourage disruptive strategies to see results. Discover what works and what doesn’t in the future of marketing from the brightest minds in the industry with topics like digital marketing, data driven decision making, customer experience, customer journey and more.
Previous speakers include heads of digital marketing for brands like JustGiving, MailOnline, Mumsnet, Chelsea Football Club and TimeOut.
When? This year’s event has been postponed to 2021. Date and location TBC, typically in November.
With a visit to any one of these incredible events, you’ll be a step closer to keeping all your SEO and marketing knowledge up-to-date in an ever-changing industry. There’s a wide range of topics, sessions and speakers hosted across the year, so it’s easier than ever to learn new strategies and solutions all in one place from people who know, helping you reach the top of the rankings. Equally important, the conferences are also a fantastic opportunity to network with leaders and like-minded professionals.