Links are an important signal to search engines, acting as a “vote of confidence” for your website. However, not all links are equal.
Earning coverage and links from high-quality websites such as national and regional news, industry publications, well-known magazines and high-traffic websites help grow traffic, increase brand awareness and give you a better chance of performing well in the search engines. Buying or building spammy links, however, is not a sustainable strategy, it’s against Google’s webmaster guidelines, will potentially harm your website’s visibility and result in penalties.
Our approach is to focus on earning you those high-quality links through creative campaigns, well-told stories and producing relevant content.