Internal links are how users and search engines move between the various pages of your website. Without internal links, crawlers would only find pages that are linked to externally. This means that every website has the ability to add internal links, and is one of the SEO elements that is totally within your control. Most don’t realise that when used strategically, internal links can distribute page authority, provide context and significantly boost a site’s performance, whereas poor internal linking can have the opposite effect, confuse the search engines and lead to dead ends.
However, it’s important not to overdo it. It’s not all about quantity; often, well-placed internal links can make a big difference. That’s why we start by simulating a crawl of your website to create a visual crawl map of the site structure to analyse. From this, we will create a logical, hierarchical site structure for your internal links to follow, allowing you to give the most important pages and posts more link value than other, less valuable, pages. That’s the basics, at least—you can then strategically link from your “power pages” to those that need a little SEO help, solve “orphan page” issues, and fix broken links and pages.