Not necessarily. Some important topics can have low search volumes resulting in low traffic. That doesn’t mean the content is bad.
Ultimately, search engine algorithms are looking for value, not page views. A metric like page views can be a useful way to find low-quality content, but a human should always look over it before removing it.
The impact of most Google algorithm updates has been to reward those websites that focus on high-quality, fresh content, written by experts and published on websites with authority and that users trust.
This is not only important to consider when creating or updating content for a specific page, but also thinking about how the entire website is being presented to search engines. If there is a ton of content across the website that is thin, out-of-date, with no purpose, not relevant or it may just not be any good at all, then that’s how the organisation is being presented to the search engines and evaluated. Every page in Google’s index counts towards your site’s overall quality score.
If this is the case, there are multiple ways to handle it:
1) BOOST THE CONTENT ON THOSE PAGES
Update to improve the content to satisfy search intent for the targeted terms better, add interesting stats, link to supporting content, add visuals, videos, remove clutter and/or fix broken links.
2) REMOVE THOSE PAGES AND GET THEM OUT OF THE INDEX
Either 301 redirect the existing URLs to relevant pages or apply a 410 header to those pages to quicken the process of having that content removed from the index (on that point, check for links from other websites pointing to the page or social shares – the longer the page has been around, the more likely it is to have legacy links or social shares).
We typically encourage clients to serve fewer, better pages over many weak ones. This is not just for SEO. It’s for users and SEO. This helps you maintain quality indexation, makes it easier for you to to ensure your pages are significantly different and not competing for the same terms in the rankings, and we don’t waste any crawl budget.