The best links come from respected brands, publications and authors, point from pages with high quality websites linking to them, are within the page content and, most importantly, make sense and add value to users.
Anyone can link to you, and not every link pointing to your website will come from trusted organisations like BBC News. This means it’s important to regularly monitor the health of your link profile, ensuring there are relevant links that are from a diverse range of trusted sources. When your website achieves this and publishes high-quality content, you’ll be looking forward to future search engine updates rather than worrying about them. Along with Digital PR and link building services, we monitor and report on new links pointing to your website as well as the ones you’ve lost.
However, if you are concerned about the suspicious overuse of perfect-match anchor text or the amount of spammy, harmful and toxic links pointing to your website, and worry about one day tripping an algorithmic penalty, manual action or experiencing a significant drop in rankings, we can help remove these links. If your concern has become a reality, we also have experience with penalty removals and recovery.