Increase leads and sales
The goal of SEO is to help grow your organisation and make a difference to your bottom line, not just increase “hits” or publish large amounts of content.
Beat your competitors
If your site doesn’t appear when people actively look for products and services like yours, then those users are heading straight to your competitors.
Invest in long-term growth
With SEO, there is no expiry date and the benefits compound over time meaning the results will continue to be felt years later.
You’re in good company
We work with all types of organisations, from different sizes and sectors to various business models and objectives. Campaigns are bespoke to each client’s needs and usually combine a number of SEO services:
Our 6-step research framework
Before making any technical changes or building links, our team will develop an SEO strategy to grow your business online using our 6-step research framework. This way, you see what needs to be done and understand why, and together we can agree on a roadmap to success – whether that’s us upskilling your team in particular areas or our team implementing the entire SEO strategy for you.
Step 1: Visioning
Every project kicks off with you meeting one of our SEO experts to understand the vision for your business and website, your audience, their pain points, and how your products and services help them. We’ll also discuss your competitors, how you differentiate your business from theirs, and any other marketing activities that could be effective.
Step 2: Situation
We conduct an audit of the current state of SEO, which involves simulating crawls by search engine bots to determine the size, structure, barriers and errors. We’ll dig into your analytics to review tracking, identify core pages and find where you are leaking visitors and money. We will also review your search data to understand how users currently find you and we’ll set up rank tracking.
Step 3: Potential
We identify those north stars that will guide us to success online. We start with targeted keyword research to understand what people are searching for. We then look for gaps and opportunities, which we prioritise by relevance, commercial intent and search volumes. We also determine and dissect your search competitors to learn what you need to do to be better.
Step 4: Technical testing
We find any technical issues hindering performance, such as underperforming pages, broken links, duplicate content, incorrect redirects or poor site structure. We will also assess how crawlable the website is, evaluate page speeds, review internal linking, your code, title tags, meta descriptions, and other technical elements.
Step 5: Content audit
We work to understand which pages, posts, types of media, products, design, tools and campaigns matter most to you and your search competitors. We’ll use these insights to replicate successes, such as optimising the existing content on your website that doesn’t rank well and creating new content to attract those searches that you don’t currently target and satisfy.
Step 6: Link analysis
We initially assess the overall health of the links pointing to your website, checking for the suspicious overuse of perfect-match anchor text or spammy, harmful and toxic links that we may need to remove or disavow. We’ll also identify and learn from those pieces of content and campaigns on your website and search competitors that generate links from high quality trusted websites to create future content.
Ways we can work together
✓ Get clear, actionable, data-driven insights and strategies when you need them
Our bespoke industry-leading SEO consulting services are designed to help organisations make the very most of what they are doing online from just a little support and training to creating and delivering their SEO strategy.
We don’t believe that there is a ‘one size fits all’ approach to SEO. Sure, the fundamentals are the same, but all websites, businesses and teams have their own challenges that require unique solutions.
Our job is to understand those challenges, the goals and the team to be able to develop a personalised SEO service that drives real business results.
✓ Fast track your team’s knowledge to deliver better results back at the office
Whether you are looking for an expert to walk you through tackling a specific challenge like growing your company’s blog, improving your link building results or expanding your entire team’s SEO skill set – we can help (online or in-person).
We don’t offer a rigid curriculum where we teach basic theory or generic SEO case studies. Instead, all training delivered is tailored to your organisation, is actionable and based on the lessons learned from decades of experience in increasing rankings, traffic and conversions, as well as being refined to maximise the time spent on SEO.
Our training sessions have not only been delivered to companies but also to third-year and Masters marketing students at City University, University of East London, London Metropolitan University, Coventry University, Oxford Brookes and many more. However, our trainers don’t just teach for a living, they are responsible for the digital marketing strategies for multiple types of organisations all over the world.
✓ Successfully navigate one-off, complex projects without devastating traffic and revenue
Whether you are migrating your website to a new domain, changing your CMS, merging brands, need to recover from a penalty, planning to build links or just want an independent audit of your website’s SEO, we have seen and handled it all.
If you don’t have the resources or the capacity inhouse, we can quickly become an extension of your team. We can do everything from helping you build out the project brief or providing full project management to just being a second pair of eyes to make sure you have everything covered or providing you with information and advice needed to make informed decisions. Not only will we put your minds at ease but most importantly give your project the best possible chance of having a positive impact on your website’s visibility in the search results and revenue.
✓ Completely leave your website marketing to the SEO experts
To avoid the hassle of recruiting and managing a digital marketing team inhouse, some clients prefer to hand over the responsibility of SEO, either for their entire website or a section of it, to us.
After an SEO audit and agreeing on a 12-month strategy with quarterly reviews to grow the organisation’s online presence, our team takes on the tasks that any inhouse team would do. These activities usually include creative and content creation, continuously optimising existing pages, running link building and digital PR campaigns, increasing page speed, providing SEO support with any development updates, conducting search competitor analysis, monitoring rankings, traffic and leads on a daily basis, and reporting monthly on deliverables, performance and future ideas and tactics.
✓ Save time and money when looking for your next employee
Sometimes the best and most affordable way to work together is to help clients build their own inhouse SEO team.
Not only do we offer training and coaching, but also support during the recruitment process. Whether it’s writing a job spec, identifying potential candidates on LinkedIn, sifting through CVs and applications, running initial pre-screening Skype interviews or sitting-in on final interviews, we’re here to help you find the best people for the job.
However, we know that recruitment can be expensive. Unlike recruitment companies, we don’t take a commission on salaries and we aren’t biased towards the candidates we’ve found. Instead, you just pay us for our time.
We’ve helped a number of clients recruit for all levels of seniority, from heads of departments and SEO managers to marketing executives and interns. We also cover all areas of digital marketing and SEO, such as analytics, creative, link building and PR, digital strategy, ecommerce, PPC, CRO, Social Media, Google Tag Manager, digital design, and many more.
White label SEO
✓ Add high-quality SEO expertise to your own services that will make clients love you more
SEO not what you do? We could be the answer to your problems. We partner with creative and design, development, PPC and PR agencies to enable them to provide industry-leading SEO services to their clients.
Many clients want one company to manage it all. Working with us as your SEO partner means you’ll have peace of mind knowing that you’ll be providing excellent SEO services without investing time, money and energy in an area that isn’t your expertise.
Whether you are looking for an SEO audit, one of our experts to oversee a website migration or would like us to deal with anything SEO, we’ve got everything you need.
Frequently Asked Questions
Whether we’re looking for a new car or a plumber, we join the millions and millions of others turning to search engines like Google several times a day to help solve our problems. Unlike other forms of marketing that interrupt people, SEO makes your website highly visible to users when they’re actively looking for products and services like yours. If your website is not there, then those users are heading straight to your competitors instead.
Whether you’re looking to increase sales, leads, donations, applications, sign-ups or downloads, the goal of SEO is to help grow your organisation. With SEO, there is no expiry date and the benefits compound over time, to the point where you eventually get traffic and leads for free.
However, you can’t buy those top positions, they have to be earned. It’s not enough to just create a website that search engines can crawl and understand. The best and most sustainable way to achieve this is investing in actually being the best. It’s providing a better user experience with a website that looks great, is easy-to-navigate, quick-to-load and mobile-friendly. It’s publishing high-quality, useful content that users actually read, bookmark and share. It’s about getting five-star reviews and recommendations for what you actually sell and do. It’s being talked about on social media, in industry forums, on blogs, covered in magazines and newspapers. It's about building trust and credibility which are earned and built over time, just like in real life.
This means SEO takes a lot of work and you have to be patient, but thankfully the results will continue to be felt years later, which is what makes SEO an investment.
However, this long-term mindset isn’t for every organisation. If you are looking for a return on investment immediately, you may find that you get frustrated and end up pulling the plug early on. For more immediate, short-term wins, there are other ways, such as PPC and paid social advertising. The downside of pay per click is that when you stop spending your ads instantly disappear.
Another common roadblock to investing in SEO is that businesses don’t match their SEO goals with their budget. If you invest on the low end of the price spectrum, you’ll be employing a low-level skillset or only have a small number of man-hours. As mentioned, with SEO the more you put in, the more you stand to get out. Moving from position #97 to #32 isn’t going to do anything to your bottom line.
If you are going to invest in SEO, you should do it properly. View any outrageously cheap offer or guarantee with caution. You also have to be careful about hiring-in just any help as a lot of people lie about what they’ve done. They'll eventually get caught out, but you'll be out of pocket and they may also end up hurting your website rather than helping.
To build a business case for SEO, we recommend collecting average monthly search volumes from Google Keyword Planner and using this CTR study by AWR to build forecasts. Then look at existing conversion data in Google Analytics and AdWords. Note that this will only represent a window on investing in SEO and will not account for any new revenue opportunities generated.
Not at all. Although we are based in London, we have clients as far away as Australia.
Our clients that are based in other UK cities don't notice any difference at all. Our teams travel to them, let them know when they are next in their area and will make time to meet them whenever they're in London.
The only drawback to not being based in the same country as us is that rather than meeting in-person, discussions and training usually happen in the form of video meetings. For anything else, we're always just a phone call away and available on Slack, Skype, Whatsapp or email.
We have had to become accustomed to working with clients across different timezones and we've found that it doesn't take long to find a rhythm that works well.
Every project is assigned an SEO director and we handpick the finest quality specialists from our extensive network of copywriters, web designers, videographers, ecommerce developers, illustrators, photographers, technical SEOs, content marketers and many more.
Unlike other London SEO agencies that outsource everything, including the planning and management, we plan and administer each step – from the initial analysis of your needs to the final execution.
We go that extra mile to produce excellence and perfection in every project that we deliver.
How can a small business rank well when competing against larger organisations that have a lot of resources, money and people to throw behind their SEO?
It is super-hard. But small companies have a lot of advantages, especially online.
It’s a lot easier for them to shift, adapt and move quickly compared to bigger organisations. Especially when something shifts in the ecosystem, such as new trends or when something significantly changes - they can act really swiftly, almost immediately, in search.
We see this all the time with larger businesses, where they have lots of really cool ideas that they want to implement, however it takes one or two years for them to deliver those ideas. Whether that’s down to other priorities, various teams and sign offs, etc. With smaller companies, however, the same idea can be delivered in the next few weeks.
For example, we see this in our industry with small SEO tools. They often release features that Google Search Console doesn’t have - and that may be for policy reasons, legal reasons or it is built into the platform years later. This gives these SEO tool providers a little bit of a head start and chance to grow a relevant user base, even in a market where Google is the dominant corporation.
Sometimes with a small company it also makes sense to be active in areas that are just not interesting to large companies. Where the smaller organisation has the ability to focus on a smaller segment of the market and do something really unique there, the larger company may decide that it’s too much work to set up for only a couple of million pounds or concerned that they may get distracted from their day-to-day. With a small company, a couple of million can make a real difference.
This means that small companies have the ability to focus on these small areas and do something really unique, especially online. Over the last few years, we’ve particularly seen this around sustainable and environmental products and services, such as sustainable venue finding for events across a particular city versus these huge venue finding platforms that covers all venues across entire countries to recycled sunglasses made from plastics taken out of the ocean for the environmentally conscious versus huge stores like Sunglasses Hut.
We find if these smaller businesses pick up, maybe a larger company will do something similar a couple of years down the line, but they have that headway at least, to move ahead of all these big companies during that time and dominate those topics through great products, content and relevant PR and links.
So yes, small companies can compete. Although, large organisations have a lot of power, talent, a strong brand and resources, they can’t move as quickly and may not satisfy users intent in specific areas as well as smaller businesses.
With 301 redirects, you are essentially combining multiple websites into one. With rel canonicals, you are able to leave the old websites where they are while focusing on the new one. Leaving the websites where they are might make sense if you want to keep them live for other reasons than SEO.
If you are purely thinking about SEO and you just want to combine and clean everything, we would suggest redirecting and implementing a proper merger between those websites, including using the change site feature in Google Search Console. However, if you want to keep the other websites alive for whatever reason then using the rel canonical tags is a good approach.
Not necessarily. Some important topics can have low search volumes resulting in low traffic. That doesn't mean the content is bad.
Ultimately, search engine algorithms are looking for value, not page views. A metric like page views can be a useful way to find low-quality content, but a human should always look over it before removing it.
The impact of most Google algorithm updates has been to reward those websites that focus on high-quality, fresh content, written by experts and published on websites with authority and that users trust.
This is not only important to consider when creating or updating content for a specific page, but also thinking about how the entire website is being presented to search engines. If there is a ton of content across the website that is thin, out-of-date, with no purpose, not relevant or it may just not be any good at all, then that's how the organisation is being presented to the search engines and evaluated. Every page in Google's index counts towards your site's overall quality score.
If this is the case, there are multiple ways to handle it:
1) BOOST THE CONTENT ON THOSE PAGES
Update to improve the content to satisfy search intent for the targeted terms better, add interesting stats, link to supporting content, add visuals, videos, remove clutter and/or fix broken links.
2) REMOVE THOSE PAGES AND GET THEM OUT OF THE INDEX
Either 301 redirect the existing URLs to relevant pages or apply a 410 header to those pages to quicken the process of having that content removed from the index (on that point, check for links from other websites pointing to the page or social shares - the longer the page has been around, the more likely it is to have legacy links or social shares).
We typically encourage clients to serve fewer, better pages over many weak ones. This is not just for SEO. It's for users and SEO. This helps you maintain quality indexation, makes it easier for you to to ensure your pages are significantly different and not competing for the same terms in the rankings, and we don't waste any crawl budget.
There are many different ways to make websites nowadays, and luckily most of these technologies work well in search as long as you do the research first to thoroughly understand the language, framework or platform you plan to use as well as understand the fundamentals of SEO.
The technology you choose depends on the expertise you have within the team. If you are only a small organisation, it's probably more important to find a technology that works well for you and the people that you are working with, who can help you get things set up and support you with solving the hurdles that come with any new website that you roll out.
For more experienced teams, there are some really exciting, innovative and dynamic new technologies out there and others being developed. If you can, we would recommend starting with building a brief and doing your research. Whenever we are planning a new website or app for clients, we always start with research to see if there is anything new or whether a platform that we have previously disregarded has been updated with better features.
Whatever technology you decide to go with, it's important to keep SEO front-of-mind when designing the website, the user experience or planning out the content.